BAMC SEM 7 Notes – Mass Communication

Description

BAMC SEM 7 Notes – Mass Communication: Buy BAMC (B.A Mass Communication) Semester 7 Handwritten Notes PDF Online 

Buy BAMC (B.A Mass Communication) Semester 7 Handwritten Notes PDF Online

• Introduction to Research
• Review of Literature
• Research Methodology
• Communication and Media Research
• Statics in Social Media

Topics Cover (BAMC SEM 7 Notes)

Introduction to Research

• Meaning and Objective of Research
• Objectives of Research
• Types of research: Basic Research, Applied Research
• Significance of Research
• Criteria of good research
• Research method and methodology
• Research problem
• Research and scientific method
• Need for Sampling
• Probability sampling
• Non-Probability sampling
• Meaning of Universe and population
• Questionnaire, schedule and interviews
• Processing and Analysis of data
• Element and Types of Analysis
• Data tabulation, data coding
• Statistical test for the data

Review of Literature

• Students would be able to strengthen in research.
• Student would be able to develop the knowledge of Research.
• Students would be able to improve ability in social science research.
• Students would be able to enrich the knowledge of research design research process etc.

Research Methodology

• Research Methods & Techniques: Census Method, Sampling Method, Types of sampling, Probability Sampling, Non-Probability Sampling, Case Study method
• Statistical Method, Observation method, Experimental method, Interview method, content analysis method, questionnaire techniques, Schedule technique, Scaling Techniques.
• Research Design: Meaning and concept of Research Design, Need for Research Design, Features of a good Research Design, Types of Research Design.
• Processing and Analysis of Data processing: Summary Chart, Data Analysis, Type of Data Analysis, Different tools of media metrics used in media research

Communication and Media Research

• Introduction to research: Definition, role, function, scope & importance of research.
• Social science research and communication research.
• Communication research and media Research
• Basics and applied research
• Research design, experimental, semi-experimental, bench mark
• Longitudinal studies, simulation, panel studies, empirical studies.
• Methods of Communication Research: Census method, Random sample survey method,
• Observation method. Case studies, Clinical studies, Content analysis
• Sampling techniques: questionnaire purpose, preparation, and administration, types of questions, pre-coded questionnaire,
• Interview guide, primary, secondary and tertiary sources
• Preparation of code book & coding tabulation, analysis & interpreting
• Variables, independent & dependents Hypothesis
• Statistical analysis in communication research: Mean, Median, Mode
• Standard deviation, chi square test Evaluation feedback, Feed forward,
• Media habits, public surveys, pre-election studies and exit polls.
• Report writing, research as tools of reporting

Statics in Social Media

• What is statistics
• Types of statistics
• Need of statistics in research
• Statistical tools and Techniques
• Measure of central tendency
• Frequency distribution, class interval,
• Mean, Mode, Median, Range, Quartile
• Deviation: Standard deviation, Variance
• Hypothesis
• Types of hypothesis
• Hypothesis formation
• Hypothesis Testing, Type-11 Error, Type- II Error
• One Tail and Two Tail Test, Difference between two mean
• Parametric Test
• Non-Parametric Test
• Measure of Asymmetry: Normal Distribution Curve, Skewness, Kurtosis