BAMC SEM 6 Notes – Mass Communication

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BAMC SEM 6 Notes – Mass Communication: Buy BAMC (B.A Mass Communication) Semester 6 Handwritten Notes PDF Online 

Buy BAMC (B.A Mass Communication) Semester 6 Handwritten Notes PDF Online

• Indian Cinema Studies
• Management and Marketing Principles
• Basic of Photography
• Documentary Production

Topics Cover (BAMC SEM 6 Notes)

Indian Cinema Studies

• Cinema in India: history, overview
• Post independent era
• Golden Era of Hindi Cinema
• Father of Indian Cinema-Dada SahabFalke
• Theme, Story, Screenplay
• Narrative, Set design, Costume designing
• Lighting, Sound and Music
• Feature film, Short film & Documentary film
• Film Division, National Film Awards
• Central Board of Film Certification
• NFAI-National Film Archive of India, Film Division
• DAVP, National Film Development Corporation
• Growth of Digital Cinema-2D, 3D
• Niche Movie, Commercial movie
• Development of OTT platforms: Youtube, Netflix, Amazon Prime
• Relevance of Films in today’s world

Management and Marketing Principles

• Management: concept and definition
• Role of managers, decision making by Individuals & groups
• Human resource development, Leadership, Entrepreneurship
• Future trends in management
• Marketing: concept & philosophy
• Changing Indian marketing scenario
• Marketing mix-Product, Price, Place & Promotion,
• Media mix Managing mass communication and personal communication in marketing
• Designing and managing integrated marketing communication,
• CSR, Social marketing and cause related marketing
• Media and marketing strategy
• Differentiating and positioning the market offer,
• Market leaders, challenges followers
• Niche market information system,
• Market intelligence, organizing, implementing, evaluating and controlling the market programme
• Design of media house, Major marketing weaknesses

Basic of Photography

• Origin of Photography: early camera & technology
• Principle of photography
• Techniques of Photography
• Photography as an Art
• Carnera Technology and Principle
• Туре оf Саmeras, Parts of Camera
• Features of DSLR Camera
• Cainera Lem: Normal, Wide angle, Tele & Zoom lens Aperture, Focus, Depth of Field
• Lighting principles
• Role of lighting
• Different types of lighting and its uses
• Role of subject, quality of photograph
• Photograph Editing Techniques
• Colour composition
• Filter, length, focus, Shots
• Use of Photograph in various fields of Modia (Press, Sports, Fashion, Film, cinerna, Culture, War, Politics etc.)

Documentary Production

• Understanding the Documentary: Concept
• Introduction to Realism Debate
• Observational and Verite documentary
• Defining the Structure of Documentary
• Developing the script
• Narrative and intent in documentary production
• Introduction to shooting styles
• Documentary Production
• Pre-Production, Production, Post Production
• Researching the Documentary
• Research: Library, Archives, location, life stories, ethnography
• Writing a concept: telling/a story
• Treatment to visuals
• Scheduling and budgeting
• Producing a rough cut and developing fine cut