BAMC SEM 3 Notes – Mass Communication

Description

BAMC SEM 3 Notes – Mass Communication: Buy BAMC (B.A Mass Communication) Semester 3 Handwritten Notes PDF Online 

Buy BAMC (B.A Mass Communication) Semester 3 Handwritten Notes PDF Online

• Introduction to Print Media
• Introduction to Electronic Media
• Basic of Editing
• Value Education and Personal Development
• Personality Development and Soft Skills

Topics Cover (BAMC SEM 3 Notes)

Introduction to Print Media

• Different forms of print media- an overview
• Penny press; Tabloid press and broadsheet
• Robert Gunning-Principles of clear writing,
• Rudolf Flesch formula-skills to write news
• History of printing press
• Newspaper printing in India
• Digital Technology in Print Media
• E-papers and web edition: Importance & Difference
• Style sheet of a Newspaper
• Pagination & Characteristic of Newspaper: size, weight, gloss,
• Various trends in designing of Newspaper
• Vocabulary for writing news in a Newspaper
• News Service Organizations
• Indian news agencies: Hindi, English and other languages
• Foreign News Agencies
• Difference between news agencies and newspaper reporting

Introduction to Electronic Media

• History and development of Radio broadcasting in India
• Establishment of A.L.R and its growth after independence
• Structure and functions of AIR and different types of radio Stations, role of radio in the development
• Various Committees: Chanda Committee, Vargeese Committee, Prasar Bharti Act
• History & Development of TV Broadcasting in India
• PC Joshi Committee, SITE Experiment
• Structure & Functions of Doordarshan, Role of TV in the Development
• Programme pattern of Different DD Channels & Private News Channels
• Writing for Radio: Various formats for Radio News Programme
• Radio News Bulletin and Editing of News
• Television Programmes Formats: Fictional Programmes and Non-Fictional Programmes
• Scripting: Concept, objectives & presentation (Voice Quality, Modulation & Pronunciation)
• Internet and its functions
• Search and Conceptualization of onfine material
• Major Newspapers, Magazines and their e-paper on internet
• Comparative Role of Print Medium, Channel Medium and Internet Medium in our Society

Basic of Editing

• Introduction to Editing: Principle and Functions
• Role and Responsibilities of Editorial Staff
• Qualities of Editorial Staff
• Role and Function: Chief Editor, Sub- Editor and Assistant Editor
• Organizational structure of Newsroom and News desk
• Process of Editing: Selection of News items
• Copy Editing or subbing
• Page Designing, Principle, Forms and Utility
• Headlines and Sub-Headlines
• Intro and body of News.
• Editing Articles and Features
• Lay-out, Changing Trends of Lay-out, Use of Written Matter, and Graphs
• Editing for Radio and TV
• Editing for On-line Newspaper
• Page Make-up for Newspaper and Magazines
• Designing tools & Digital technology

Value Education and Personal Development

• Value Education: Meaning and Definition
• Concept of Values and Value Education; Historical Background of Value Education
• Aims and Objectives of Value Education
• Need, Importance and Role of Value Education in the present emerging Indian society
• Theories of Value Development: Psycho-analytic, Learning Theory social learning Cognitive development, Piaget and Kohlberg
• Models of Value Development: Value Analysis, Rationale Building, Social Action, Emo Cardi- Ation Technique for self-development
• Modernity vs. Value crisis, Issues and challenges
• Value orientation of Teacher education curricula in India
• Types of Values & Profession
• Constitutional or national values Democracy, socialism, secularism, equality, justice, liberty, freedom and fraternity.
• Professional Values-Knowledge thirst, sincerity in profession, regularity, punctuality and faith.
• Religious Values – Tolerance, wisdom, character

Personality Development and Soft Skills

• Resume: Draft your resume that is properly structured
• Cover letter: Draft a cover letter attached with resume to show your interest to an organization
• Write 50 new words of English and their meaning you learn during your course
• Write formal email to any organization for job application
• Prepare message of official announcement to share on social media platform (Facebook, Twitter, whatsapp etc.
• Identify 20 adjectives from English news report (attach news report with the file and mark the words)
• Write an invitation letter about a programme going to be held in organization