BAMC SEM 2 Notes – Mass Communication

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BAMC SEM 2 Notes – Mass Communication: Buy BAMC (B.A Mass Communication) Semester 1 Handwritten Notes PDF Online 

Buy BAMC (B.A Mass Communication) Semester 2 Handwritten Notes PDF Online

• History of Media
• Introduction to Journalism
• Basic of Reporting
• Environment Studies
• Communication Skill

Topic Cover (BAMC SEM 2 Notes)

History of Media

• Origin and development of the Press in India.
• Role of the press in the freedom movement
• Contribution of Raja Ram Mohan Roy, Mahatma Gandhi and Balgangadhar Tilak to Indian Press
• Post-independence Journalism
• Important phases of development of Radio in India
• All India Radio & Green Revolution
• Public & Commercial service
• Community Radio: Growth and Development
• Evolution of Television in India
• Various committee for development of Television in India
• Growth of Doordarshan and Private Channels
• Public Service & Compnercial TV broadcasting
• Brief History of ‘Silent Era’ to “Talkies”
• Golden era of Indian cinema
• Introduction to various Film Genres

Introduction to Journalism

• Journalism: Definition, concept, nature, scope & function
• Press as a ‘Fourth Estate”: meaning & role
• Journalism in India: History and development
• Journalism and Society
• Types & Elements of Journalis
• Alternative & Citizen Journalism
• Characteristics of a journalist
• Journalism skills
• Principle of journalism: Concept of 5W’s and I H
• Journalist as a Gatekeepers
• Journalist and their sources
• Journalist: Role & Responsibilities
• New trends in journalism
• Development journalism
• Journalism ethics
• Glossary of journalism

Basic of Reporting

• Introduction to Reporting: Concept & definition
• Principle of reporting
• Functions of reporting and reporting techniques
• Sources of News gathering, Verification and Validation (online, offline)
• Role, qualities and responsibilities of a reporter
• Duties of Reporter, Stringer, Correspondent, Bureaus
• Press conference, Press briefing and Meet the Press
• Human interest stories v/s hard stories
• Types of Reporting
• Reporting hierarchy in news organizations
• Covering various beats: Sports, Politics, Education, Crime, Business, Defence& Court
• Reporting Function, Meeting, Seminars, Workshops & Conferences
• Legislative Reporting (Parliament, Assembly and Local Bodies)
• Understanding of political trends and political Parties
• Reporting for rural area
• Basics of Investigative reporting

Environment Studies

• The Multidisciplinary nature of environmental studies and Natural resources. Definition; Scope and importance, Neod for public awareness. Natural resources and associated problems. Forest Resources: Use and Over-exploitation, deforestation, case studies. Timber extraction, mining. dams and their effects on forests and tribal people.
• Water Resources: Use and over-utilization of surface and ground water, floods, drought, conflicts over water, dams benefits and problems. Mineral resources: Use and exploitation, environmental effects of extracting and using mineral resources, case studies
• Food resources: World food problems, changes caused by agriculture and overgrazing, effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies. Energy resources: Growing energy needs, renewable and non-renewable energy sources, use of alternate energy sources, Case studies
• Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and desertification. Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles.
• Ecosystems, Biodiversity and its Conservation Concept, structure and function of an ecosystem, producers, consumers and decomposers, energy flow in the ecosystem, chains, food webs and ecological pyramido ecological succession, food
• Introduction, types, characteristic features, structure and function of the following ecosystem: Forest ecosystem, Grassland ecosystem, Desert ecosystem, Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries). Biodiversity introduction-Definition: genetic, species and ecosystem diversity
• Bio-geographical classification of India. Value of biodiversity: consumptive use, productive use, social, ethical, aesthetic and option values, biodiversity at global, national and local levels, India as a mega-diversity nation, Hot-spots of biodiversity.
• Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts, endangered and endemic species of India. Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity
• Environmental Pollution: Definitions, Causes, effects and control measures of: (a) Air pollution (b) Water pollution (c) Soil pollution (c) Noise pollution (d) Thermal pollution (e) Nuclear hazards (f) Marine pollution
• Solid waste Management: Causes, effects and control measures of urban and industrial wastes
• Role of an individual in prevention of pollution
• Pollution case studies
• Disaster management: floods, earthquake, cyclone and landslides.
• Social Issues and the Environment: From Unsustainable to Sustainable development. Urban problems related to energy. Water conservation, rain water harvesting, watershed management
• Resettlement and rehabilitation of people; its problems and concerns. Case studies. Environmental ethics: Issues and possible solutions.
• Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust. Case studies. Wasteland reclamation, Consumerism and waste products
• Environment Protection Act-Air (Prevention and Control of Pollution) Act, Water (Prevention and Control of Pollution) Act, Wildlife Protection Act.- Forest Conservation Act
• Issues involved in enforcement of environmental legislation, Public awareriess.
• Population growth, variation among nations
• Population explosion-Family welfare Programme
• Environment and human health, Human Rights, Value Education
• HIV/AIDS, Women and Child Welfare
• Role of information Technology in Environment and human health, Case Studies

Communication Skill

• Need for Effective communication, Language & Communication
• General Communication and Professional Communication
• Improving Writing skills
• Essentials of good Writing styles expressions & words to be avoided
• Developing Effective Listening Skills
• Types of listening
• Barriers to effective listening and their Remedies
• Techniques for Effective Listening
• Presentation Technique: Audio and Video.
• Public Speaking skills
• Reading skills: purpose, audience, locale, Steps in making presentation
• Conversation and Role play
• Writing skills: Emails, Blog Writing.
• Business Letters: Memo, Minutes, Notice
• Job application & CV preparation
• Report Writing